LoanGraphs vs the mortgage tools loan officers actually buy
Most “vs” pages in this category pretend two products do the same job, then sprinkle checkmarks. That is how loan officers end up paying for a second LOS, a third CRM, and a presentation tool that still cannot show a purchase scenario with estimated closing costs. LoanGraphs is mortgage software for loan officers. It is not a loan origination system. It sits next to the LOS you already use.
What LoanGraphs is (verified)
This hub is the map. Each linked page is a different buying question, not a cloned keyword article.
A LoanGraphs report is an estimate. It is not a Loan Estimate, approval, rate lock, or offer to lend.
We do not invent competitor prices, seat caps, or security badges. Where a vendor publishes a price on their own site, the individual page cites it and still says confirm with that vendor. If we could not verify a feature on a public page, we omit it.
LoanGraphs also includes property-list building, postcard campaigns, loan officer websites, and website pricing widgets. Usage credits for some data and mail products are separate from the subscription. Confirm current credit rates in-app.
- Free, $0 forever, no credit card — client and lead database plus U.S. market data for 3,200+ counties.
- Growth, $49/month or $580/year — purchase and refinance reports (up to four scenarios), Loan Estimate-style fee sections, home value / equity reports, Refi Miner, unlimited AI email (Gemini, Grok, and Claude tiers), and branding.
- Professional, $99/month or $1,180/year — everything in Growth. A Professional year-commit includes custom pricing integration free (live scenario pricing and Refi Miner from the source you connect).
- Enterprise (custom) — multi-user, branches, company branding, API, and dedicated support.
Growth reports are built for side-by-side loan scenarios with Loan Estimate-style fee sections A–H, custom pricing integration, title / settlement fee estimates from a supported source, amortization and refinance break-even math, and a branded PDF or shareable link — after you review the source, timestamp, and every fee.
The 11 comparisons, by job to be done
If a competitor is a point tool, the honest move is often use both. If it is an LOS, LoanGraphs does not replace it.
| If you are trying to… | Typical tool | Usual stack |
|---|---|---|
| Win the kitchen-table conversation with a visual strategy deck | MortgageCoach (TrustEngine) | Often both |
| Stay monthly-top-of-mind with past clients | Homebot | Often both |
| Run pipeline, drips, SMS, and LOS sync as a CRM | BNTouch | Pick a system of record, then add reports |
| Buy or build exclusive web leads | LeadPops | Use both |
| Put live rates on a lender website | BankingBridge | Use both |
| Originate, disclose, and submit the file | ARIVE | Always both if you originate in ARIVE |
| Mine a database with AI follow-up / ISA-style outreach | Fello | Often both |
| Automate homeowner intelligence reports | myhomeIQ | Often both |
| Capture a 1003 / run POS + LOS | PreApp 1003 | Always both if PreApp is your LOS |
| Get credit-trigger / borrower-intelligence alerts | TrustEngine | Use both |
| Get a managed, SEO-built mortgage website | Vonk Digital | Use both, or start Free and add a site later |
Read a comparison
LoanGraphs vs ARIVE
ARIVE is an LOS + POS + PPE for independent brokers. Keep origination there. Add LoanGraphs for reports, Refi Miner, and a free database.
LoanGraphs vs BankingBridge
BankingBridge is a consumer rate-shopping layer on a lender site. LoanGraphs is the branded comparison you send after the lead asks a real question.
LoanGraphs vs BNTouch
BNTouch is a full mortgage CRM. LoanGraphs is the analysis layer: free database, scenario reports, and Refi Miner next to the CRM you already have.
LoanGraphs vs Fello
Fello scores and (optionally) Felix warms the database. LoanGraphs is the report you send after the handoff.
LoanGraphs vs Homebot
Homebot is the monthly digest. LoanGraphs is the report you send today. Many LOs should run both.
LoanGraphs vs myhomeIQ
myhomeIQ runs the nurture calendar and the agent graph. LoanGraphs wins the loan conversation and mines your own notes.
LoanGraphs vs LeadPops
LeadPops owns the click. LoanGraphs wins the conversation after the exclusive lead answers.
LoanGraphs vs MortgageCoach
MortgageCoach is the coaching deck. LoanGraphs is the working report plus database. Often you use both.
LoanGraphs vs PreApp 1003
PreApp 1003 is a broker LOS/POS suite. LoanGraphs is not an LOS. Originate in PreApp; add reports and Refi Miner beside the 1003.
LoanGraphs vs TrustEngine
TrustEngine is the signal and the coaching standard. LoanGraphs is the work after the signal.
LoanGraphs vs Vonk Digital
Vonk Digital is the managed credibility site. LoanGraphs is the toolkit and the math after they inquire.
When LoanGraphs is the first buy
- Put four purchase or refi options in front of a borrower or realtor this week.
- Keep a client database without a contract or a card on file.
- Mine your own funded loans when rates move (Refi Miner), then send a reviewed email.
- Hand a past client a branded home-value / equity link without buying a digest product first.
- Stay next to Encompass, Byte, Calyx, ARIVE, PreApp, or whoever holds the file.
When LoanGraphs is the second buy
- LOS / POS / e-sign / AUS / disclosures — ARIVE, PreApp 1003, Encompass, and every other origination system.
- Speed-to-lead SMS, credit-pull alerts, 180+ drip library — BNTouch and similar CRMs. Confirm current features with them.
- Paid-media landing pages and managed ads — LeadPops.
- Consumer self-serve rate dashboards on a company site — BankingBridge.
- Autonomous calling / texting ISA — Fello’s Felix add-on. Confirm packaging with Fello.
- Managed content + schema-heavy mortgage websites — Vonk Digital.
- The expensive mistake is ripping out a working LOS or CRM because a compare page used the word “all-in-one.”
Pricing honesty
| Plan | LoanGraphs (published) |
|---|---|
| Free | $0 forever. Client/lead database + U.S. market data. No credit card. |
| Growth | $49/month or $580/year. Reports, home value, unlimited AI email, Refi Miner, branding. |
| Professional | $99/month or $1,180/year. Everything in Growth. A Professional year-commit includes custom pricing integration free. |
| Enterprise | Custom. Multi-user, branches, API. |
Competitor dollars, if shown on an individual page, were copied from that vendor’s public pricing page in August 2026. Plans change. Confirm with the vendor before you budget.
Frequently Asked Questions
See LoanGraphs next to the stack you already pay for
Use LoanGraphs as your client database on the Free plan — $0, no credit card. Growth is $49/month or $580/year for purchase/refi reports, home value reports, Refi Miner, and unlimited AI email. Professional is $99/month or $1,180/year; a Professional year-commit includes custom pricing integration free.