LoanGraphs vs Homebot: the monthly digest vs the report you send today
Homebot did not become a default LO tool by building a better 1003. It became one by putting your name on a recurring homeowner email — value, equity, and “what if we sold / refinanced” — so the next transaction routes back to you. LoanGraphs is the other half of that week: a free database, on-demand purchase/refi/home-value reports, and Refi Miner when you want to pick the files, not wait for the digest calendar.
Reviewed August 13, 2026. Competitor prices and features below were copied from that vendor’s public pages and still need to be confirmed with them.
Who Homebot is (verified)
From homebot.ai and Homebot’s LO pricing page (fetched August 2026): Homebot markets itself as a homeownership platform for loan officers and real estate agents — personalized home-finance content, client engagement, and alerts when clients show buy/sell intent.
AI Video and AI Outreach Scripts are labeled “Coming soon” on that table. Do not buy Homebot for those two items until Homebot says they are live.
Pricing FAQ lists integrations including Salesforce, Total Expert, Slack, Follow Up Boss, Big Purple Dot, and Zapier. Confirm your stack with Homebot.
We are not repeating Homebot’s 75% open-rate or 7x ROI headlines as independent facts.
- Starter — $125/mo + one-time $100 setup. 100 clients, 100 prospects.
- Homebot Pro — $225/mo + $100 setup. 500 clients, 1,500 prospects.
- Unlimited — $300/mo + $100 setup. Unlimited clients/prospects; they define an “active portal user” separately (500 on Unlimited).
- Extra capacity on some tiers: $25/mo per block (100 clients & 300 prospects on Pro; 100 active portal users on Unlimited).
- Teams / Enterprise: custom. Annual billing is marketed as up to 16% off. Confirm current caps on their pricing page.
What LoanGraphs does instead — and in addition
LoanGraphs is not a monthly homeowner-digest network. It is LO software that works alongside your LOS.
LoanGraphs does not claim a nationwide agent referral network, a consumer home-search portal, or automatic monthly delivery to 500 portal users. That is Homebot’s category.
If someone tells you LoanGraphs “replaces Homebot,” they are selling a cancellation, not a stack.
- Free, $0 forever, no credit card — client and lead database plus U.S. market data for 3,200+ counties.
- Growth, $49/month or $580/year — purchase and refinance reports (up to four scenarios), Loan Estimate-style fee sections, home value / equity reports, Refi Miner, unlimited AI email (Gemini, Grok, and Claude tiers), and branding.
- Professional, $99/month or $1,180/year — everything in Growth. A Professional year-commit includes custom pricing integration free (live scenario pricing and Refi Miner from the source you connect).
- Enterprise (custom) — multi-user, branches, company branding, API, and dedicated support.
Feature comparison (prose, not fake checkmarks)
Homebot capacity is priced by how many clients and prospects you load. That is the opposite of LoanGraphs Free, which does not meter contacts on the public pricing page.
| Job | Homebot is known for | LoanGraphs |
|---|---|---|
| Every month, stay visible | Home Digest | On-demand home-value reports you generate |
| This week, win a shopper | Not their lead story | 4-scenario purchase report |
| Rates dropped 50 bps | Opportunity alerts (confirm) | Refi Miner + reviewed email |
| Realtor wants numbers today | Not the core product | Branded PDF / link |
| System of record for the file | Neither replaces your LOS | Neither replaces your LOS |
| Published LO price (Aug 2026) | $125–$300/mo plus $100 setup — confirm | $0 Free; Growth $49/mo or $580/yr |
Which one is the right buy?
When to pick Homebot
- Your database is already large enough that monthly automated content is the constraint, not “can I build a report.”
- You want agent co-branding / co-sponsorship and a consumer portal. Confirm seats and agent billing with Homebot (their page notes co-sponsored agents pay separately).
- You will pay $125–$300/mo plus setup and stay inside their client caps — confirm current caps on their pricing page.
When to pick LoanGraphs
- You need a free CRM-style database and will not pay $125 to nurture 100 names.
- You lose files in the first conversation, not the 14th month after closing — you need scenario reports this week.
- You want Refi Miner + AI email without waiting on a digest cadence.
- You are fine generating home-value reports yourself and emailing the ones that matter.
When to use both
- Pay Homebot to keep the book warm.
- Pay LoanGraphs Growth ($49/mo or $580/yr) to convert the conversations that heat creates.
- This is a “use both” page unless you only have budget for one job.
Frequently Asked Questions
More Comparisons
Homebot is the digest. LoanGraphs is the report.
Start Free — $0 forever, no credit card — and keep your book in one place. Growth is $49/month or $580/year for home value reports, purchase/refi scenarios, Refi Miner, and unlimited AI email. Professional is $99/month or $1,180/year; a Professional year-commit includes custom pricing integration free.