LoanGraphs vs Fello: who finds the file vs who explains it
Fello’s mortgage page is blunt: stop buying leads, convert the database. Felix, when you add it, is the AI teammate that calls, texts, and emails until a human is ready. LoanGraphs agrees the database is the asset. It disagrees that the next dollar should always go to an autonomous ISA. Sometimes the next dollar should go to a four-scenario report you can defend.
Reviewed August 13, 2026. Competitor prices and features below were copied from that vendor’s public pages and still need to be confirmed with them.
Who Fello is (verified)
From fello.ai/mortgage and fello.ai/pricing (fetched August 2026): mortgage positioning includes lead scoring, equity / market insights, active-buyer tracking, dynamic home value reports, multi-channel email and direct mail, and CRM sync. They say setup is typically handled in about 48 hours and they work with CRMs, LOS, or spreadsheets.
They say Fello complements the CRM: opportunity detection + marketing automation, not contact-system-of-record replacement. They say the product works on any size list but is most valuable at 250+ contacts.
Public Fello & Felix pricing is the company price list, not a mortgage-only SKU — confirm mortgage packaging with Fello. A FAQ mentions a “Starter” plan for individuals while the cards show Growth/Scale/Enterprise — confirm plan names with Fello.
We are not using Fello’s real-estate “$18.5B influenced” headline as a mortgage proof point.
- Fello Growth: from $499/mo or $415/mo annual; 3,000 active contacts (+$50/mo per 1,000). Confirm with Fello.
- Fello Scale: from $799 / $665 annual; 10,000 contacts.
- Fello Enterprise: from $2,000 / $1,667 annual.
- Felix (calling / SMS / 1:1 email / handoffs) is an add-on. Base Fello Growth includes nurture emails; the sales-agent channels are on the Felix plan in their table.
What LoanGraphs does instead — and in addition
LoanGraphs is the LO workbench: you pick the contact, you build the report, you approve the email.
LoanGraphs AI is not Felix. It does not autonomously call your book. If you want a robot ISA, that is Fello’s add-on — confirm TCPA, DNC, and voice quality with them, not with us.
Property lists and postcards exist in LoanGraphs for outbound you control. Fello also lists postcards and home-value automation. Do not assume the same list logic or mail vendor.
Fello says it does not replace your CRM. LoanGraphs is not an LOS. Nobody here is asking you to burn the stack.
- Free, $0 forever, no credit card — client and lead database plus U.S. market data for 3,200+ counties.
- Growth, $49/month or $580/year — purchase and refinance reports (up to four scenarios), Loan Estimate-style fee sections, home value / equity reports, Refi Miner, unlimited AI email (Gemini, Grok, and Claude tiers), and branding.
- Professional, $99/month or $1,180/year — everything in Growth. A Professional year-commit includes custom pricing integration free (live scenario pricing and Refi Miner from the source you connect).
- Enterprise (custom) — multi-user, branches, company branding, API, and dedicated support.
Feature comparison
Fello Growth is Fello’s plan name. LoanGraphs Growth is ours. Confirm Fello’s mortgage quote; do not assume the website card is your invoice.
| Job | Fello is known for | LoanGraphs |
|---|---|---|
| Score who is “ready” | Lead score, enrichment, living database | Refi Miner on saved loans; you pick |
| Autonomous call/text | Felix add-on | No |
| Home value in the inbox | Automated dynamic reports (their mortgage page) | On-demand branded home-value reports |
| Explain this loan | Not the lead story | 4-scenario purchase/refi reports |
| CRM | Complements yours | Free database; not a BNTouch-class CRM |
| Published entry price | From $415–$499/mo on their pricing page — confirm | $0 / Growth $49/mo or $580/yr |
Which one is the right buy?
When to pick Fello
- The book is large and cold, and you will not personally touch 3,000 names.
- You want enrichment + scoring pushed back into the CRM you already like.
- You will pay hundreds to thousands a month (their published range) and possibly Felix on top. Confirm mortgage ROI math with Fello using your list size.
When to pick LoanGraphs
- You are a producing LO who still quotes from a screenshot.
- You want mining (Refi Miner) without standing up an AI caller.
- Price discipline: $0 to hold the book, $49/month or $580/year to report.
When to use both
- Fello scores and (optionally) Felix warms.
- Handoff hits the LO.
- LO opens LoanGraphs Growth and sends the report that makes the appointment worth the call.
- CRM remains the pipeline (Fello’s own FAQ).
- If Felix books the call and you show up with a single rate, you wasted the most expensive part of Fello.
Frequently Asked Questions
More Comparisons
Let Fello hunt. Let LoanGraphs show the math.
Let Fello hunt if the book is huge. Start LoanGraphs Free ($0, no card). Growth is $49/month or $580/year. Professional is $99/month or $1,180/year; a Professional year-commit includes custom pricing integration free — for reports, home value, Refi Miner, and unlimited AI email you still approve.