LoanGraphs vs myhomeIQ: homeowner intelligence vs loan-scenario math
HomeIQ in the market is myhomeIQ (SOA Labs, Inc. DBA myhomeIQ). It is a homeowner-intelligence / nurture product: branded monthly reports, predictive “about to move / refi” alerts, and agent-network features. LoanGraphs also does home value / equity reports. Same noun (“home report”). Different verb.
Reviewed August 13, 2026. Competitor prices and features below were copied from that vendor’s public pages and still need to be confirmed with them.
Who myhomeIQ is (verified)
From myhomeiq.com, pricing, and the home report product page (fetched August 2026): sync CRM / LOS / spreadsheet → predictive alerts → automated homeowner reports and emails.
Home report modules they list: equity tracker, transaction estimator / net sheet, loan payment tracker, principal paydown, PMI/MIP timing, refinance adviser, purchase-power calculator, rent and Airbnb estimators.
They market pre-mover style scores, refinance certificates, agent intelligence, and a marketing suite (social, flyers, postcards). Confirm what is on your LO plan. They say the product does not replace your CRM — it activates the database.
The same pricing URL also contains a secondary table with $179 and $247 figures. Confirm the live quote with myhomeIQ. We cite the main LO cards only. Vendor marketing includes 80%+ open rates and “up to 90 days early” alerts. Treat as their claims.
- Month-to-month $195/month + $200 setup, nurture 1,000 homeowners.
- Annual $1,800 (they present as $150/month equivalent) + $200 setup, nurture 1,250 homeowners.
- Enterprise / team: custom. Confirm the live quote with myhomeIQ.
What LoanGraphs does instead — and in addition
LoanGraphs does not claim a pre-mover score, an agent-production graph, Airbnb income modeling, or autoload of five years of agent transactions. Those are myhomeIQ’s story. Confirm current modules with them.
myhomeIQ is known for putting a monthly Homeowner Intelligence Report in the client’s life and pinging you when their model thinks a move or refi is coming. Pricing is tied to how many homeowners you nurture.
LoanGraphs is known for the loan-scenario report a listing agent asked for at 4:12 p.m. Home value is one input to that conversation, not the whole product.
- Free, $0 forever, no credit card — client and lead database plus U.S. market data for 3,200+ counties.
- Growth, $49/month or $580/year — purchase and refinance reports (up to four scenarios), Loan Estimate-style fee sections, home value / equity reports, Refi Miner, unlimited AI email (Gemini, Grok, and Claude tiers), and branding.
- Professional, $99/month or $1,180/year — everything in Growth. A Professional year-commit includes custom pricing integration free (live scenario pricing and Refi Miner from the source you connect).
- Enterprise (custom) — multi-user, branches, company branding, API, and dedicated support.
Feature comparison
If you already run Homebot, do not assume you also need myhomeIQ — they compete more with each other than with LoanGraphs.
| Job | myhomeIQ is known for | LoanGraphs |
|---|---|---|
| Monthly homeowner nurture | Core product | On-demand home-value reports + email you send |
| Predict movers | Pre-mover / predictive alerts — their claim | No pre-mover score |
| Agent referral graph | Marketed | Not claimed |
| 4-way purchase with title estimates | Confirm any loan-math depth with them | Core Growth feature |
| Refi of your notes | Refinance scanner / certificates — confirm | Refi Miner |
| Published LO price | $195/mo or $1,800/yr + $200 setup — confirm | $0 / Growth $49/mo or $580/yr |
Which one is the right buy?
When to pick myhomeIQ
- You want set-and-forget homeowner reports and will pay to nurture ~1,000 names.
- Realtor co-marketing is the growth plan (they emphasize unlimited agent connections on the LO cards). Confirm what “connected agent” means in onboarding.
- You already have a CRM and only need the intelligence layer.
When to pick LoanGraphs
- You need loan math, not another digest.
- You will not pay $195 + $200 before you have 1,000 homeowners to load.
- You want Refi Miner and AI email in the same Growth seat as the purchase report.
When to use both
- myhomeIQ keeps equity and “likelihood” in front of the household and the agent.
- When someone raises a hand, LoanGraphs Growth builds the actual loan options (points, MI, cash-out, 30 vs 15).
- CRM/LOS stays wherever it already lives.
Frequently Asked Questions
More Comparisons
Use myhomeIQ for autopilot. Use LoanGraphs for the loan.
Start Free ($0, no card). Growth is $49/month or $580/year. Professional is $99/month or $1,180/year; a Professional year-commit includes custom pricing integration free — for home value reports, purchase/refi scenarios, Refi Miner, and unlimited AI email.