LoanGraphs vs TrustEngine: when to call vs what to put in their hands
TrustEngine is not a separate “Homebot-like” app you buy instead of MortgageCoach. It is the company that merged MortgageCoach (1997, borrower clarity at origination) and Sales Boomerang (2017, opportunity alerts) in 2023. Their about page says they are not a CRM and not an LOS — an intelligence / guidance layer on the stack you already have.
Reviewed August 13, 2026. Competitor prices and features below were copied from that vendor’s public pages and still need to be confirmed with them.
Who TrustEngine is (verified)
From trustengine.com, about, and the MortgageCoach shop (fetched August 2026): the current public site is MortgageCoach-first — AI-powered borrower clarity, presentations, Encompass integration, documented advice.
Timeline they publish: MortgageCoach 1997 → Sales Boomerang 2017 → LLR ownership 2022 → TrustEngine brand 2023 → mobile 2025 → Bob Jennings CEO Jan 2026 → AI summaries Apr 2026 → Encompass May 2026.
2023 launch materials described a Borrower Intelligence Platform (segmentation, probability modeling, scripts + presentations). Confirm whether BIP is still sold as a separate enterprise SKU. We will not invent that price or those modules.
Homepage states SOC 2 compliant. That is their claim. LoanGraphs is not making a competing security claim here.
Older LoanGraphs copy treated TrustEngine as a servicing-portfolio monitor with life-event detection. Life-event detection is not a named tile on the current homepage we fetched. If you need that specific feed, confirm with TrustEngine.
This page is for LOs who searched “TrustEngine” meaning alerts, credit triggers, borrower intelligence. If you meant the presentation, read LoanGraphs vs MortgageCoach first. You will see the same vendor. Different buying motion.
- MortgageCoach Individual, published $150/mo per user, lists Credit Triggers & Data Ingestion next to presentations and AI. Confirm what “credit triggers” covers in your contract — do not assume full 2017 Sales Boomerang / 2023 BIP packaging.
- Enterprise and any remaining BIP / alert-only packages: confirm with TrustEngine.
What LoanGraphs does instead — and in addition
TrustEngine’s job (as they describe it) is knowing and presenting. LoanGraphs’ job is working the book and sending numbers you reviewed.
LoanGraphs does not ingest credit headers or watch the bureau. If the requirement is “ping me when another lender pulls credit,” you are in TrustEngine / BNTouch territory. Confirm both.
- Free, $0 forever, no credit card — client and lead database plus U.S. market data for 3,200+ counties.
- Growth, $49/month or $580/year — purchase and refinance reports (up to four scenarios), Loan Estimate-style fee sections, home value / equity reports, Refi Miner, unlimited AI email (Gemini, Grok, and Claude tiers), and branding.
- Professional, $99/month or $1,180/year — everything in Growth. A Professional year-commit includes custom pricing integration free (live scenario pricing and Refi Miner from the source you connect).
- Enterprise (custom) — multi-user, branches, company branding, API, and dedicated support.
Feature comparison
Shop the job, not the logo. MortgageCoach is the flagship borrower-decision product on the current site.
| Job | TrustEngine / MortgageCoach is known for | LoanGraphs |
|---|---|---|
| Company role | Intelligence + guidance layer | LO workbench alongside LOS |
| Presentation | MortgageCoach (see sibling page) | Branded reports, not a coaching OS |
| Credit / opportunity alerts | Credit triggers listed on $150 Individual — confirm depth | Refi Miner (rate vs saved terms) |
| CRM / LOS | Explicitly not | Free database; not an LOS |
| New-lead property search | Not their story | Property list builder |
| Direct mail | Not their story | Postcard campaigns |
| Published LO price | $150/user/mo Individual — confirm | $0 / Growth $49/mo or $580/yr |
Which one is the right buy?
When to pick TrustEngine
- Your lender already standardized on MortgageCoach and/or legacy Sales Boomerang feeds.
- You need credit-trigger style monitoring. Confirm current product name and data sources with TrustEngine.
- You want presentations inside Encompass.
When to pick LoanGraphs
- You are an individual LO who needs action tools at $49/month or $580/year, not an enterprise intelligence project.
- You need to prospect outside the closed book (lists, postcards, market data).
- You already get “who to call” from somewhere (CRM, BNTouch alerts, your memory) and lack what to send.
When to use both
- TrustEngine (trigger or coaching opportunity) says now.
- LoanGraphs Growth builds the refi or purchase comparison in 10 minutes.
- You send the AI email you edited, or the postcard if they ignore email.
- LOS/CRM unchanged. High-volume shops can afford both. Solo LOs should not buy TrustEngine Enterprise because a blog said “1,000+ loans.” Confirm packaging.
Frequently Asked Questions
More Comparisons
Buy the signal. Buy the work after the signal.
Buy TrustEngine for the signal and the coaching standard — after you confirm today’s SKU. Buy LoanGraphs for the work after the signal. Free is $0 forever (no card). Growth is $49/month or $580/year. Professional is $99/month or $1,180/year; a Professional year-commit includes custom pricing integration free.